Photo by Austin Distel on Unsplash
Most retail employees don’t think fun sales training games are possible. To them, sales is work; there’s no time or way to enjoy it.
However, salespeople need motivation and benefit from an enjoyable—but still professional—work environment. Average retail employees might not consider themselves as salespeople, but stores rely on them to make sales. You need to bridge that gap, and fun sales games can help.
Eighty percent of American consumers consider the combination of speed, convenience, and knowledgeable, friendly service to be the most important part of a positive customer experience. These five fun sales training games can strengthen your employees’ skills to ultimately deliver that experience.
Personal challenges and goals provide inspiration and motivation and put much less pressure on apprehensive salespeople. Bounty encourages employees to work toward sales goals in a gamified competition of just one person.
The game is straightforward: Set some quantifiable objectives and challenge the salesperson to reach the numbers. These goals don’t need to be strictly sales-related; they can be as simple as initiating contact with customers in the store or getting people to sign up for a rewards program. Bounty is easier with a gamification app, which tracks progress and lets employees redeem rewards right from their smartphones.
Here’s a game that can be played individually, as a group, or with competing teams. The premise is easy and similar to Bounty: Every time a specific sales action is made by an employee, it’s tallied into a running total. At the end of the day, week, month, or quarter—whichever time frame you prefer—the totals are compared among teams and/or previous results.
Whether you play Every Time for rewards (possibly redeemable via an employee performance platform) or just bragging rights, the game is great for increasing sales, building employee camaraderie, and generating excitement.
Every sales pitch needs some creativity, even when you’re reading from a rehearsed script. Salespeople must be able to pivot when necessary, addressing questions and reactions from the customer on the fly. They must also be able to describe what they’re selling in different ways. Description Jamboree gives salespeople a way to develop and improve that creativity.
The game is simple: Gather your team and pick a random object in the room. Then, challenge everyone to pitch notable features of that random object to the group and why it’s indispensable. A stapler, for example, uses advanced technology to bring together project parameters. That’s over the top—but that’s the point.
Descriptions can be as theatrical and dramatic as possible. Whenever someone can’t come up with a new attribute, they’re out. Continue with the same object or select something new, eliminating participants until only one person remains. Description Jamboree can feel silly at times, but it’s a fun way to ramp up your team’s creativity.
Create an atmosphere of friendly competition between sales associates and teams.
For salespeople—especially those who aren’t sales types to begin with—cold calls might be the least appealing part of their jobs. However, cold calls are often important tools for retail businesses, and employees need to be confident and smooth when speaking with potential customers. This game is great for slow days when phones are quiet and your employees will have time to make calls.
Employees will work in teams of two, sharing one phone. They take turns making a cold call on speakerphone, with the caller attempting to earn points while the other listens in, keeps score, and writes down additional feedback. Points are scored for achieving various goals, which could include:
Gamifying cold calls in this way takes some of the apprehension out of the process for employees. Salespeople keep score for each other but also provide feedback and encouragement that benefits them in the long run.
The classic game your grandmother plays every week at church can be easily converted into a salesperson-focused competition that is both fun and skill-building. Create your own 5-by-5 bingo cards with 24 sales-related actions (the middle can remain a free space) and hand them out to your staff. They’ll mark off their cards as they complete the actions, which can include tasks such as selling an accessory, greeting 10 customers in an hour, getting a customer to provide an email address, and so on
If you’re really committed, each card can be different so that no employee has the same path to bingo. What makes this game so thorough is that you’ll need to come up with at least 24 items to fill the card. That gets employees thinking about all the things they should be considering each time a customer walks through the door.
Bingo can be played just for fun or for prizes. Again, a top-notch gamification app such as Arcade makes rewards for fun sales games easy. Employees can choose items such as digital gift cards right from their phones, then celebrate or brag about their victories to their coworkers through our chat functionality. Contact us to learn more about our platform and schedule a demo.