Back to blogs
Back to videos
Back to news
Back to e-books

Ready, set… Rebrand!

Get a free demo!

Our Arcade family could not be more excited to announce that we have leveled up and rebranded! With vibrant colors, a shiny new logo, a fully optimized website, and our new fluffy blue mascot, Chonky- we’ve really got it all!

Published on:
August 25, 2021
Illustrations by:
Arnold
Written by:
Andre Riley
Tags:
Process
#something

Our Arcade family could not be more excited to announce that we have leveled up and rebranded! With vibrant colors, a shiny new logo, a fully optimized website, and our new fluffy blue mascot, Chonky- we’ve really got it all!

  “Our mission at Arcade has always been to help companies level up the engagement and performance of their people. To do this, we, ourselves, need to continue to evolve and challenge the status quo, ensuring our technology is always leading the way in the workplace. That’s why we invested in this rebrand. It speaks to our belief that achieving success at work isn’t only about meetings and metrics, but also about cultivating healthy relationships, culture and engagement for all employees. Our new-look Arcade perfectly captures our relentless drive to empower customers in sales excellence while having a lot of fun doing it.”

Dave Cherrie, CEO

Our rebrand

We knew we wanted our digital presence to embody our goals- so, when the goal is fun and engaging, the branding should be, too.

“The brands people tend to admire most are heavily opinionated when it comes to what they do and what they want to represent to the world. Arcade’s mission is ‘to make 1 million happy frontline workers across the globe. We believe that happy workers do their best work, live their best lives, and are more successful because of it’. With that mission statement in mind, Arcade was faced with a choice, we could either try to look very similar to the corporate brands and industries that our users were hoping to get some respite from, or, we could look like the fun and happiness that we are meant to instill in those environments. We chose the ladder. The new branding is meant to feel like the cure to any team’s lack of culture, engagement, or drive. In other words: game on.” 

Mike Kochenburger, Head of Design 

Our new branding speaks to our quest, as well as our players: reinvent the workplace, stay engaged, and keep motivation high. 

Explore our new landscape

There is so much more to see! We have completely revamped our content to highlight our dedication to enhanced gamification, as well as our commitment to being the best in the biz. We now offer immersive pages that cover how we do what we do, why we do it, and the results that keep people motivated and choosing Arcade.

Play with us!

Poke around and check out our new look! You can also find us on social media at the links below


Download now