Most employees don’t think fun sales training games are possible. To them, sales is work; there’s no time or way to enjoy it.
However, salespeople need motivation and benefit from an enjoyable—but still professional—work environment. You need to bridge that gap, and fun sales games can help.
Eighty percent of American consumers consider the combination of speed, convenience, and knowledgeable, friendly service to be the most important part of a positive customer experience. These five fun sales training games can strengthen your employees’ skills to ultimately deliver that experience.
Avoid holding yet another meeting that could’ve been an email. Instead, use sales training games to make conferences fun, and enjoy these added benefits too:
Personal challenges and goals provide inspiration and motivation and put much less pressure on apprehensive salespeople. Bounty encourages employees to work toward sales goals in a gamified competition of just one person.
The game is straightforward: Set some quantifiable objectives and challenge the salesperson to reach the numbers. These goals don’t need to be strictly sales-related; they can be as simple as initiating contact with customers in the store or getting people to sign up for a rewards program. Bounty is easier with a gamification app, which tracks progress and lets employees redeem rewards right from their smartphones.
Here’s a game that can be played individually, as a group, or with competing teams. The premise is easy and similar to Bounty: Every time a specific sales action is made by an employee, it’s tallied into a running total. At the end of the day, week, month, or quarter—whichever time frame you prefer—the totals are compared among teams and/or previous results.
Whether you play Every Time for rewards (possibly redeemable via an employee performance platform) or just bragging rights, the game is great for increasing sales, building employee camaraderie, and generating excitement.
Every sales pitch needs some creativity, even when you’re reading from a rehearsed script. Salespeople must be able to pivot when necessary, addressing questions and reactions from the customer on the fly. They must also be able to describe what they’re selling in different ways. Description Jamboree gives salespeople a way to develop and improve that creativity.
The game is simple: Gather your team and pick a random object in the room. Then, challenge everyone to pitch notable features of that random object to the group and why it’s indispensable. A stapler, for example, uses advanced technology to bring together project parameters. That’s over the top—but that’s the point.
Descriptions can be as theatrical and dramatic as possible. Whenever someone can’t come up with a new attribute, they’re out. Continue with the same object or select something new, eliminating participants until only one person remains. Description Jamboree can feel silly at times, but it’s a fun way to ramp up your team’s creativity.
Tap into a sense of friendly competition to encourage higher performance.
For salespeople, cold calls might be the least appealing part of their jobs. However, cold calls are often important tools for businesses, and employees need to be confident and smooth when speaking with potential customers. This game is great for slow days when phones are quiet and your employees will have time to make calls.
Employees will work in teams of two, sharing one phone. They take turns making a cold call on speakerphone, with the caller attempting to earn points while the other listens in, keeps score, and writes down additional feedback. Points are scored for achieving various goals, which could include:
Gamifying cold calls in this way takes some of the apprehension out of the process for employees. Salespeople keep score for each other but also provide feedback and encouragement that benefits them in the long run.
Create your own 5-by-5 bingo cards with 24 sales-related actions (the middle can remain a free space) and hand them out to your staff. They’ll mark off their cards as they complete the actions, which can include tasks such as selling an accessory, greeting 10 customers in an hour, getting a customer to provide an email address, and so on
If you’re really committed, each card can be different so that no employee has the same path to bingo. What makes this game so thorough is that you’ll need to come up with at least 24 items to fill the card. That gets employees thinking about all the things they should be considering each time a customer walks through the door.
Bingo can be played just for fun or for prizes. Again, a top-notch gamification app such as Arcade makes rewards for fun sales games easy. Employees can choose items such as digital gift cards right from their phones, then celebrate or brag about their victories to their coworkers through our chat functionality. Contact us to learn more about our platform and schedule a demo.
Ever watched the Can You Feel It? game on “The Tonight Show with Jimmy Fallon?” This game is similar. It involves two people, one of whom has a box with a random object inside. Player One knows what’s in the box, but Player Two has no idea what it is.
To figure out what’s inside the box, Player Two must ask Player One questions — but they’re limited to 10 questions, which must be open-ended. This helps sales reps learn how to craft open-ended questions that can help them better understand a prospect’s needs.
Yup, we took this idea from “Wolf of Wall Street.” Set up a scenario where your sales reps have to sell you a mundane object — a pen is a great place to start. This game encourages teams to figure out the problem that the product or service they’re selling solves.
Grab a stopwatch and challenge your sales team to pitch one of the company’s products or services in 60 seconds or less. Want to push the creative envelope? You can shake things up and give your team a random product to sell instead.
Assign each team member an identity, then split them into pairs. Taking turns, one team member acts as the prospect using the identity you assigned them while the other acts as the salesperson who must ask questions to discover the identity (and therefore challenges) the prospect faces.
This game helps team members build relationships and communication skills on top of foundational sales skills.
Group your salespeople into small teams and assign each one a prospective client who’s never done business with your company before. Each team should be given a limited amount of time to dig up as much information as they can about the prospect. Whoever manages to unearth the most data wins — you could also give awards for the most surprising tidbit of data.
This game teaches sales reps how to use social media platforms, like LinkedIn, and other tools to discover phone numbers, connections, education, job titles, and more data critical for making sales calls.
Gather a list of the most common objections your sales team hears, then write each one down on individual slips of paper. Have each rep draw an objection from a hat, then come up with a response to the objective in two minutes or less. The rest of the team then rates their response and offers feedback, making this a group-wide learning experience.