32 Best Sales Tools to Boost Your Team's Productivity

A lot of heavy lifting goes on behind the curtain for sales teams to deliver results that meet their goals. It’s tricky to build up an effective tool stack and align it with your sales process. But when you get it right, your team flourishes.

The sales tool market is massive and ever-expanding. This is a good problem to have, but it means finding the right tools for you and your team can be overwhelming. Worry not. We’ve compiled a list of the 32 best sales tools (2022 edition!) to help your team thrive.

Gamification for sales ops

Arcade

Sales teams bring new leads to your business. They sell a passion for your product and deliver dollars to the bottom line. In short, they’re vital to your success. Keeping your sales team light-hearted and stress-free gives them the energy they need to achieve your collective goals.

Arcade makes it easy to add fun to your team’s day-to-day grind. Arcade is a mobile and desktop platform that uses gamification techniques to motivate employees. Its unique features allow users to track metrics that matter and set goals accordingly for every team member.

Sales teams should also consider Arcade if they want a single platform for all their business needs— from communication to tracking accomplishments.

Top features:

Integrates with tools you use—Salesforce, Microsoft Teams, Outreach, etc.
Offers five proprietary game types designed to motivate, engage, and drive results
Showcases recognition and achievements with custom player profiles
Allows you to focus on a single player or multiple players
Puts your team members toe to toe in friendly competitions
Enhances OKRs with races, marathons, tournaments, and more

Pros:

Easy to involve team members and discuss sales successes
Great customer service
Features are useful and easy to implement

Cons:

Unable to post videos
Navigation is tricky in Android apps

Pricing: Arcade offers three plans—Starter, Professional, and Enterprise. Contact their team to get a quote.

Hoopla

Hoopla by Raydiant is a gamification option that automatically tracks a team's or individual's progress and displays up-to-date contest results on the leaderboard.

Sales teams can connect with its mobile app and check their positions in the current game, track their sales metrics, and stay up-to-date on sales announcements.

Top features:

Allows you to hold one-on-one battles, team tournaments, and company contests
Real-time leaderboard tracking lets users to track their up-to-the-minute performance
Integrates with messaging platforms like Slack and Microsoft Teams

Pros:

Users can create their own local libraries directly from the app to access their ebooks, audiobooks, etc.
Intuitive and easy-to-use interface
Proactive customer support

Cons:

Hard to individualize notifications for each rep
Existing customers have noted it doesn’t work well for smaller sales teams

Pricing: Hoopla offers a limited free trial. Contact their team to get a quote.

Ambition

Ambition not only offers data analysis and sales coaching tools, but sales gamification as well. Visual leaderboards keep your entire sales team on their toes as they engage in friendly competition. Ambition syncs your Salesforce or other CRM data so team members can get updates in real-time—you can even stream the leaderboard to a TV, Slack, or Microsoft Teams.

Top features:

Accolades allow sales leaders to set goals and publicly acknowledge individuals’ wins
Automated competitions help sales leaders spend less time managing events
Personal goal setting helps individuals monitor their own KPIs

Pros:

Multiple customizations and integrations allow sales teams to fit Ambition into their existing toolkit
Clean visual leaderboard clearly outlines current standings
Responsive customer support

Cons:

No manual points, making it hard to account for unexpected opportunities
Android updates sometimes lag behind iPhone updates

Pricing: Ambition offers a free demo as well as downloadable pricing guides for each of its product tiers: Gamify, Pro, Coaching Orchestration, and Enterprise.

Spinify

Spinify is gamification that lets users engage in competitions, award badges and points, and create unique tier-based levels for the best performers. You can customize celebrations and automate them with songs, videos, messages, and personalized memes.

Top features:

Tracks metrics on any devices
Highlights your sales reps’ achievements with badges, personalized videos, and more
Creates friendly competition between team members to surpass goals

Pros:

24/7 customer service
All-in-one leaderboard, recognition, gamification, and visual competition platform

Cons:

Reported data sync issues with CRM systems

Pricing: Contact their team for pricing details.

FlockJay

FlockJay is a gamification program that acts as a second pair of hands for managers. You can use it to access community-driven coaching and collaboration tools that help your team members get the resources they need to succeed.

Top features:

Allows leaders to share content focused on sales wins
Helps team understand sales metrics and customer cycles as well as earn promotions
Automates knowledge capture workflows

Pros:

Features are easy to use and intuitive
Promoted content is under your control

Cons:

Reported poor customer service

Pricing: Contact their customer service for pricing information.

Sales CRM

Salesforce

Salesforce has billed itself as the world's #1 CRM. For many, when they think CRM, they think Salesforce. With its automated sales features, you can use data and insights to turn your leads into customers.

Top features:

Partner relationship management (PRM)
Contact and account management
Opportunity and pipeline management
Customer contract management
Product and price list management
Quote and order management
Task and activity management

Pros:

Powerful CRM platform
You can add or remove features as you see fit

Cons:

Complex configuration and set-up
Reported poor customer support
Quite expensive

Pricing: (per user, per month; based on annual billing)

Essentials: $25
Professional: $75
Enterprise: $150
Unlimited: $300

HubSpot

HubSpot is a well-known CRM platform that helps companies of all sizes track and nurture leads and analyze business metrics. With its visual dashboard, you get a real-time view of your sales funnel.

Top features:

Free CRM
List segmentation
Landing pages
Workflows
Social media integration and management

Pros:

Consolidates your marketing, sales, and customer service data
Easy-to-use platform

Cons:

Not all features are customizable
It can get expensive quickly
Requires a 12-month contract

Pricing: (per user, per month)

Free tier
Basic: $200
Pro: $800
Enterprise: $2400

3. Pipedrive

With Pipedrive, you can focus on the right leads at the right time to give yourself the best opportunity to drive sales. It also tracks conversations and gives you a visual representation of where your leads and follow-ups stand.

Top features:

Communication tracking
Automation capabilities
Reporting capacity

Pros:

Intuitive UI design
Communication tracking is top notch
Affordable options

Cons:

Reported issues while using the app
Complicated integration process

Pricing: (per user, per month; based on annual billing)

Essentials: $12.50
Advanced: $24.90
Professional: $49.90
Enterprise: $99

4. Close.io

This CRM tool is specially designed for SMBs. Close.io enables you to call, email, and text your leads without any add-ons. It also has in-built task management, team collaboration, and native Zoom integration, making it a perfect option for remote teams.

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Top features:

Sales activity management
Task management
Segmentation
Workflow management

Pros:

Flexible API
Great customer support

Cons:

Complex analytics
Complicated features for beginners

Pricing: (per user, per month)

Starter: $29
Basic: $69
Professional: $99
Business: $149

5. Copper

Recommended by Google, Copper is an easy-to-use CRM because of its seamless integration with Google workspace. It offers both Android and iOS apps that help you stay organized and track your deals from your mobile phone.

Top features:

Activity tracking
Ready-to-use email templates
Calendar management
Collaboration tools
Contact management

Pros:

Straightforward and easy to use
Integrates seamlessly with Google Workspace

Cons:

No automation available for drip email campaigns
Reportedly subpar customer service

Pricing: (per user, per month; based on annual billing)

Basic: $25
Professional: $59
Business: $119

Sales engagement

Outreach

With customers like Adobe, Tableau, Okta, Splunk, and DocuSign, Outreach is a top-rated provider that integrates sales engagement, conversation intelligence, and revenue intelligence into one platform.

Top features:

Archiving and retention
Auto-dialer
Call list management
Activity tracking

Pros:

Lets you analyze different open/response rates
Product roadmap is easy-to-use
Great ability to manage drip email campaigns

Cons:

Doesn't offer integration with Zapier
Reported poor customer service

Pricing: Contact their team for pricing details.

Salesloft

SalesLoft is mainly known for offering personalized outreach to customers. It also helps sales teams improve communication by integrating sales calls and email tracking capabilities into one platform.

Top features:

Business process automation
Call list management
Campaign management

Pros:

Ability to perform mass outreach
Affordable prices

Cons:

Complicated process for integration

Pricing: Contact their team for pricing.

Mailshake

Mailshake helps send personalized cold emails and set tasks to engage with prospects via phone and social media. It offers integrations with Salesforce, Pipedrive, and other important tools.

Top features:

Lead management
Event-triggered actions
Third-party integrations

Pros:

Offers helpful resources
Intuitive UI

Cons:

The data and email metrics are relatively limited

Pricing: (per user, per month)

Email outreach: $44
Sales engagement: $75
Agency: Contact their team

Apollo

Apollo promises to 10x your company’s revenue, and it might just have the sales engagement and intelligence tools to do so. On top of a full set of email outreach testing and automation features, Apollo includes a built-in dialer for quick, click-to-call prospecting and serious automation options to keep your team efficient.

Top features:

Customized email templates, including editable fields and personalization tokens
Click-to-call dialing plus automatic call recording and transcription
Integrations with LinkedIn’s InMail, Gmail, Microsoft Outlook, and multiple CRM dashboards such as Salesforce and HubSpot

Pros:

Automatic logging of every interaction your sales team has with clients and leads
Free plan includes 250 emails per day, CSV export, and LinkedIn extension, plus more features
Integration with LinkedIn boosts efficiency

Cons:

Somewhat steep learning curve
Potentially high price point for small businesses

Pricing: (annual plans also available)

Free plan
Basic: $49 per user per month
Professional: $99 per user per month
Custom: Contact Apollo’s sales team (annual plan only)

Yesware

Used by well-known companies such as Experian and Groupon, Yesware takes the manual labor out of tracking your email outreach across the sales pipeline. Your sales team gets an instant heads up when someone reads their email, clicks a link, or opens an attachment. Best of all, its organization and tracking tools work right in your Gmail or Microsoft Outlook inbox.

Top features:

Customizable email templates, including personalization tokens
Analytics reports keep tabs on email reply rate, number of links clicked, number of meetings booked, and more
Integrates and automatically syncs with Salesforce, LinkedIn, Gmail, and Outlook

Pros:

Real-time alerts on email and attachment opens as well as link clicks
Gmail extension works flawlessly
Contract buyout option makes it easy to switch

Cons:

No mobile app
Some users reported issues where contacts with out-of-office replies get removed from the campaign
Pricing: (annual plans also available)

Free plan
Pro: $19 per seat per month
Premium: $45 per seat per month
Enterprise: $85 per seat per month
Custom: Contact Yesware’s sales team

Reply provides you with tools to discover potential leads online, engage them in meaningful conversations, execute your daily sales tasks, analyze your performance, and improve results.

Top features:

Community management
Lead nurturing
Performance metrics

Pros:

Provide seamless integrations
Proactive customer service

Cons:

It’s been reported that the segmentation feature does not work properly

Pricing:

Free plan
Paid plans start at $70 per user, per month

SalesHandy

With SalesHandy, you can send multi-stage automated follow-up emails to your leads. It also enables you to personalize your email campaigns using merge tags.

Top features:

Appointment scheduling
Campaign segmentation
Communication management

Pros:

Provides accurate analytics
Cost-effective

Cons:

The mobile app is reported to be glitchy

Pricing: (per user, per month)

Free plan
Pro: $25
Agency: Contact their team

Analytics

Tableau

Tableau is a user-friendly tool that makes connecting to and getting data insight simple. Whether you're a professional data analyst or a frontline employee, its easy-to-use features make it a great choice.

Top features:

Real-time analytics
Intuitive dashboard creation and UX
Role-based permissions
Simple sharing and collaboration

Pros:

Interactive visuals
Intuitive data representation

Cons:

Reports of poor customer support

Pricing: (per user, per month)

Viewer: $15
Explorer: $42
Creator: $70

Clari

Clari’s comprehensive dashboard gives you an overview of all opportunities and insights. Whether you want to know the meeting schedule, the progress towards milestones, or the probability of landing a deal, you can track everything with Clari.

Top features:

Collaboration tools
Dynamic modeling
Activity tracking

Pros:

Great ability to forecast opportunities
World-class software and customer support

Cons:

Limited features for heavy work

Pricing: Contact their team for pricing.

3. Bombora

Bombora brings transparency to business behavior and empowers data-driven decision-makers across the ecosystem. Its seamless lead management systems and company data accuracy take efficacy to another level.

Top features:

Lead segmentation
Account identification
Omni-channel tracking

Pros:

Company surge data
Sales intelligence
Integrations with various ad tech and Martech platforms

Cons:

Data deployment across multiple platforms is complicated

Pricing: Contact their team for pricing.

4. Aviso

By using machine learning algorithms and data science, Aviso creates "what-if" scenarios to identify swing deals. Its sales forecasting tools predict how your quarter will shape up based on data and financial figures.

Top features:

Easy access to controls
Ad hoc reporting
Easier budgeting permissions

Pros:

Sends weekly reminders to review deals
Helpful forecasting

Cons:

Doesn't offer to update the hierarchy

Pricing: Contact their team for pricing.

5. InsightSquared

InsightSquared enables sales operations leaders to help their executives produce reliable forecasts, understand pipeline trends, and maximize rep impact.

Top features:

Data connectors
Data import/export
Data visualization

Pros:

Impressive report filtering features
Great technical support

Cons:

Requires sales management to log in

Pricing: Contact their team for pricing.

Sales enablement

Highspot

Highspot combines content management, customer engagement, actionable analytics, training, and contextual guidance to help you increase revenue, customer satisfaction, and retention.

Top features:

Content delivery
Content management
Customizable templates
Document classification

Pros:

Customizable features
Ease of use and search capabilities

Cons:

Complicated UI

Pricing: Contact their team for pricing.

Klyck

Klyck’s simplicity is what differentiates it from other options. This tool makes it easy to share information with customers while improving the sales team's efficiency.

Top features:

File management
Communication management
Content syndication
Customer engagement
Customer lifecycle management

Pros:

Efficiency at its finest
Powerful sales enablement tool

Cons:

Some functionality takes a minute to learn

Pricing: Contact their team for pricing.

SalesHood

SalesHood is a cloud-based sales and productivity platform that provides training and onboarding tools and allows you to create customizable curriculums, peer reviews, and video roleplays.

Top features:

Content library
Content management
Customizable reports

Pros:

Great coaching sessions
Flexible integrations

Cons:

Some features can be confusing

Pricing: Starts at $75 per user, per month.

Veelo

Veelo’s onboarding tools help create role-based learning paths for your new employees using interactive content in every format. Its guided selling feature automatically recommends content to sales reps based on product, vertical, sales stage, role, and other criteria.

Top features:

Real-time notifications
Template management
Training management

Pros:

Excellent resource for sales enablement
Perfect software to share documents with other team members

Cons:

Somewhat difficult to find relatable content

Pricing: Contact their sales rep for pricing.

Gong

Gong helps capture customer interactions across phone, web conferencing, and email. It provides insights to help your team land more deals.

Top features:

Archiving and retention
Assessment management
Automatic call distribution
Automatic outbound dialer

Pros:

Integrates seamlessly with different CRM platforms
Valuable data insights for sale representatives

Cons:

Complicated navigation

Pricing: Contact their team for pricing.

Email management

ContactOut

ContactOut enables you to access your saved leads in one place. It also helps you organize candidates into folders, share them with your team, and find candidates directly using their search portal.

Top features:

Lead intelligence
Lead monitoring
Can create different folders to differentiate leads
Detailed analytics

Pros:

Efficient lead-generation tool

Cons:

Limited functionality

Pricing: (per month; based on annual billing)

Free trial
Personal: $29
Professional: $99
Recruiter: $199
Team: Contact their team

MixMax

MixMax integrates with Salesforce, Google Calendar, Dropbox, Box, Markdown, Github, Giphy, and Twitter to enhance the communication workflow. Its email-tracking feature helps you know exactly who opens their email and when.

Top features:

Data management
Email marketing
Email monitoring
Email tracking

Pros:

Seamless integrations
Enables you to create custom templates

Cons:

Formatting errors
Poorly rated customer service

Pricing: (per user, per month; based on annual billing)

Growth: $49
Enterprise: Contact their team for pricing

Opensense

Opensense’s email signature management allows you to handle multiple brands via sender segmentation, formatting, A/B testing, automatic version updates, and more. Its dashboard gives you a glimpse of entire campaigns in one place.

Top features:

Campaign analytics
Campaign management
Campaign planning

Pros:

Great customer service
Able to pre-set up and run campaigns and banners in email signatures
Easy to control

Cons:

Learning curve for new users

Pricing: (per user, per month)

Signature: $1
Pipeline: $3
Complete: $5

Autoklose

Autoklose helps marketers to create and handle email campaigns through pre-made templates, A/B testing, machine learning (ML), automatic follow-ups, multimedia attachments, custom fields, spam alerts, and video tools.

Top features:

A/B testing
Audience targeting
Campaign management
Click tracking

Pros:

Flexible features
Detailed data and analytics

Cons:

Confusing dashboard

Pricing: Plans start at $49.99 per user, per month, based on annual billing,

EmailAnalytics

EmailAnalytics is a powerful tool specifically designed for Gmail. Its numerous unique offerings include its close integration with Gmail and its ability to monitor emails that contain specific Gmail labels.

Top features:

Real-time email analytics
Team management
Customizable templates

Pros:

Easy to add and remove permissions for multiple users
Daily and weekly email reports available
Visual dashboards
Affordable price point

Cons:

Limited data filtering options
No goal-setting features
No SLA management feature

Pricing: (per user, per month; based on annual billing)

Individual: $4
Pro: $8
Enterprise: $12

Choose the right sales tools for your team

Creating the right tool stack is vital for sales teams—it saves time, helps with organization, and keeps teams running efficiently. Consider all the options we've listed in this article and carefully decide on one before investing your time and money.

Arcade integrates with the tools you already use to make it easier to hit your sales goals and drive engagement. Book a demo to learn more.