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Arcade Named an AIADA Affinity Partner

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Arcade, a Performance Engagement software solution designed to strategically motivate, engage and incentivize employees through gamification

Published on:
April 7, 2021
Illustrations by:
Written by:
Andre Riley

Arcade, a Performance Engagement software solution designed to strategically motivate, engage and incentivize employees through gamification, has been announced as an Affinity Partner with the American International Automobile Dealers Association (AIADA). This partnership will offer automotive dealerships a new tool to help increase revenue in both sales and service, streamline communication, increase engagement and employee retention, improve customer service, and boost sales among its dealerships.

Arcade AIDA Partner

Arcade connects with the dealership’s CRM and DMS, transforming set KPIs and business goals into real-time gaming incentives designed to motivate employees around actions and behaviors that move the needle for their dealership. Team leaders have the flexibility to offer a wide range of departmental contests and incentives as goals are met, helping dealers increase efficiency and productivity while rewarding sales teams, BDC teams, and service advisors.

Through this partnership, AIADA members will receive exclusive pricing, discounts on services, engaging content, and thought leadership tools based around maximizing employee motivation, interaction, and retention.

“No other industry partner of AIADA offers a solution like Arcade,” said Andre Riley, Arcade’s Chief Revenue Officer and Head of Growth. “As automotive dealerships struggle to keep employees challenged, engaged, and hitting KPIs, Arcade brings a solution that makes work fun again, driving employee motivation, recognition, and performance within your teams.”

AIADA President and CEO Cody Lusk sees this partnership as a way to shift the dealer’s culture to address a younger buyer base that may have different expectations when it comes to interaction with automobile dealerships.

“With a rapidly changing automotive retail marketplace, Arcade can assist dealers by effectively incentivizing employees with a gamification platform that keeps the team engaged and focused on goals,” Lusk says. “Having access to this new platform gives our members the ability to recognize good employee behavior and celebrate accomplished goals and achievements.”

About Arcade

Arcade is a Performance Engagement solution that connects with your company’s core business applications to transform KPIs and business goals into real-time gamified incentives. Designed to build teams that are highly motivated and engaged, Arcade strategically focuses employees toward actions and behaviors that achieve greater success for your business, motivating every employee, not just your superstars. For more information on Arcade, visit


Established in 1970, AIADA is and continues to be the only association whose sole purpose is to represent America’s international nameplate automobile franchises that sell and service the following brands in the United States: Acura, Aston Martin, Audi, Bentley, BMW, Ferrari, Genesis, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Maserati, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls Royce, Smart, Subaru, Toyota, Volkswagen, and Volvo. These retailers have a positive economic impact both nationally and in the local communities, they serve, providing over 564,000 American jobs. Visit AIADA online at

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